 You’ve got a logo—great! But that’s just the beginning. A strong brand is more than a pretty mark or trendy color palette. It’s the complete experience your audience has with your business. In this post, we’ll explore the difference between a logo and a brand, and why building a cohesive brand identity is essential for long-term success.
1. What is a logo? Your logo is a visual symbol that represents your business. It’s often the first impression someone has of your brand, and when done right, it’s recognizable, memorable, and versatile. But on its own, a logo can’t tell the whole story. Think of it like a signature—it’s personal and important, but it’s not your entire personality. 2. What makes a brand? Your brand is how people feel when they interact with your business. It’s the tone of your messaging, the photography on your website, the colors you use, and even how you respond to comments online. It’s everything working together to create a clear, consistent message that builds trust. Your brand includes:
3. Why you need more than just a logo A logo without strategy is just decoration. To truly stand out, you need a full brand system that:
With a well-defined brand, your audience knows what to expect—and that builds trust. And trust is what turns browsers into buyers. 4. How to build a cohesive brand identity Not sure where to start? Begin by answering these questions:
Once those foundations are clear, the visual elements—like your logo, typography, and color palette—can be designed to reflect your brand’s personality and goals. Your logo is important—but it’s just one piece of the puzzle. A thoughtful brand identity brings everything together and makes your business unforgettable. Ready to take your brand beyond just a logo? Let’s talk about a brand refresh or guidelines that will bring it all together.
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Welcome to the new and improved Perched Owl—a creative design studio with a fresh look, renewed purpose, and the same heart at the center of it all. Over the years, Perched Owl has evolved, and it was time our brand reflected that growth.
What started as a side hustle rooted in print design has now grown into a full-fledged design studio focused on helping small businesses and non-profits elevate their brands through thoughtful design, cohesive visual identity, and impactful storytelling. Why the Makeover? Just like your business, your brand should evolve as you grow. This new chapter reflects:
Whether you're refreshing your brand, creating marketing materials, or finally getting that logo you’ve always dreamed of, Perched Owl is here to help. What’s New:
Designed with You in Mind This refresh isn’t just about me—it’s about serving you better. I believe that good design should feel approachable, not intimidating. My goal is to take your vision and turn it into something meaningful, memorable, and beautiful. If you’re a small business owner or non-profit looking to bring consistency, clarity, and confidence to your brand—I’d love to work with you. Let’s Bring Your Brand to Life Explore the new site, browse the updated services, or reach out to say hello! Contact me to start a project or schedule a consultation. |
AuthorJessie Clark is the designer and creative force behind Perched Owl, a graphic design and print studio serving small businesses and non-profits. With over a decade of experience in branding, marketing, and commercial printing, Jessie brings both strategy and heart to every project. She’s passionate about making the design process approachable, collaborative, and impactful—helping clients craft beautiful, cohesive brands that resonate with their audience and reflect their purpose. Archives
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