People are physically, psychologically, and socially influenced by color. Color has been found to have connections to health and it can help set the mood through which your designs are seen. Be smart when choosing colors for your designs. Color communicates meaning and so you need to be conscious of what meaning you're conveying when you choose to use one color over another.
My colors of choice: Yellow: associated with joy, happiness, wisdom, and intellectual energy. It stimulates mental activity. Yellow produces a warming effect, arouses cheerfulness and is often used to evoke pleasant feelings. Purple: conveys wealth and extravagance and is seen as the color of royalty. It symbolizes power, nobility, luxury, and ambition. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. Blue: associated with trust, loyalty, wisdom, intelligence, expertise, confidence, stability and depth. It creates a calming effect and has been considered to be beneficial to both body and mind.
Understanding the meaning behind colors is extremely important when choosing a color scheme. You may want to start with the dominant color. Another way to choose colors is to think of the words you would use to describe the company and the company site. What kind of emotional response do you want people to have when looking at your design? What associations do you want them to make with the site and the company behind the site? These are excellent questions to ask yourself when building your business!
Learn more about how to use color to enhance your designs here.
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